Emerging Business Online Global Markets and the Power of B2b Internet Marketing
Published by the FT Press New York, this is the first comprehensive guide to Internet B2B marketing in emerging markets, the book introduces “ebocube model” : a comprehensive, applications-oriented method that covers every stage of the marketing process. Using this framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world’s fastest-growing markets, and create significant value where it never existed before.
Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits.